09/01/2015

What's In It for You? - Online Video Strategy 2015

Working with Video as content marketing or to use video to build value within the company Intranet is Great.


Video Is The New Face of Content Marketing and the best way to deliver information!That's Why you need a video strategy so the question you will ask yourself is - What's in it for me to have a video strategy? What is it you need to do to gain the benefits of using Video on your Intranet, Extranet and Web? And What Is The Benefits?

1. Look at what Resources you have within the company already;

People and TimeDoes anyone have a special competence within the subject?What Time do you have to put into the project to make it Fly?

2. Why a Strategy

Why You need a strategy
- Better Thinking
- Better Decisions
- Better Results

3. 5 Reasons to Plan

You Need a Strategy Because it…1. Sets Directions and Priorities2. Gets everyone on the Same Page3. Simplifies Decision Makings4. Drives Alignments5. Communicating the Message Determine How - Then Do It! A video strategy is more than just to administrate, manage and publishing the videos on the Web, Extranet or Intranet with the Screen9 Online Video Platform. You will need to think about how to create and who will create the Videos and what tool to use for this. To get people in to the idea of making videos or editing videos within a company, and to make people interested in learning is one really big thing that will make your project Fly, or Not. One way Is to use really great tools that are free and knowledge within a program that will give the staff/employee a Star in their CV. (A program lite this is iMovie, It’s Free and can be used on iPad as well). Let us go back to Resourses within the company…Since there are already many free Editing Tools on the Market there are maybe already people within the company that knows how to use a great editing program and who would be delighted to give a course. An other possibility is to ask a production company like TTV (http://www.ttv.se) for advice and maybe they can offer a course in How to Edit your videos in for example iMovie, the free editing programs are also usually much better then the ones that comes with an online video platform. Another way of learning a program is of course Tutorials on YouTube, you can read more about it in the article "Create Your Own Videos And Use iMovie for EditingJune 25, 2014". When It comes to the Benefits of using video within the company there are many Benefits!Here are some… It’s for You to decide what to start with and make a great Video Strategy.Honey Money - Online Video StrategyJune 27, 2014.

4. Benefits you don't want to be without.

Marketing- Increases the time spent on the site- Opens for distribution to social media for example. Fb, twitter- Recommendations of customers (video) gives increased confidence- Live and Web-TV On DemandSearch engine optimization (SEO)- Increased visibility on search enginesBranding- Increased interest in the brand in the market- Disseminate pride about the company- Increased awareness of productsEngage the visitor- Training Portal for existing customers- Increased knowledge and interaction with visitors creates trust- Create a buzz to fb, twitter blogs etc.- Make the visitor involvedRelease time- Reduced travel time for training and introductions- Cost effective dissemination of training- Increase the filtering efficiency of the employee personalFaster and better communication- Increased knowledge of future promotions and activities- Creates inspired and skilled employees- Easy to share knowledge videos within the company just using your phoneImproved knowledge- Basic training on a broad front- Brand Specific training on a broad front- Increased awareness of the Group's affairs- Well trained staff raises the value of the companyIncreased sense of community- Show csr and similar initiatives conducted within the Group- Highlighting employee- Increased pride in working at the companyThe list could go on forever, your imagination sets the limits.
Add me to your LinkedIn Network (mireille.lundqvist@gmail.com) or Follow me here or @No1LadyL for more insights, predictions, and expertise.
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Have A Fab Day Filled With Energy & Success!

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