Have you ever thought of yourself as a brand?If not Maybe you should. A great brand creates better value and people/businesses is likely to pay a little more.
That means that if You create a Personal Brand that is Attractive, you will also be able to charge a higher salary for what you do or climb faster to the top, in your career etc.
Who do you want to be? Do you wish to be something BIG? Be yourself, just simply Be Who You Are! Before you start to work on your personal brand, think about Who Do You Think You Are, The best way is to be yourself! Success without fulfilment is failure. I Like to listen to Anthony Robbins. Here is one of his videos and you can always find more of them on Youtube if you like them to.
Promote Yourself!
Have a website. Everyone has a website now. It's an important part of getting taken seriously in the business and general work world. Make a website that functions as a sort of long-form resume, showcasing what you're about and all of the cool things you've done. You don't need to be a pro and making websites either, in order to get a nice one. You can find not too expensive ones easy to make at https://www.one.com/en/ for example.
Be present and active on social media. Social media (Twitter, Blogs etc) is crucial in terms of giving people the ability to feel like they know you. Keep your personal social media accounts under a slightly different name (your first and middle, for example) and attach your real name to public social media accounts. These will come up when employers or contractors look you up, so make sure the content and ideas that you post are relevant and good.
Don't forget your LinkedIn. This is the Place on the web where you get headhunted and have the possibility to ending up living your dream when It comes to your business part of life. Show who you are, and promote yourself! When working on your LinkedIn page, make sure it gives the same impression that you will give in a meeting face to face. Its nothing worse for a recruiter or a HR Manager at
Get a unique business card. Business cards can still be very useful, even in this digital age. But you need to have one that stands out. Get a professional, unique looking business card. Many sites sell these online and even offer customization services. These are not as expensive as you'd think! Make yourself a card that no one will forget! Maybe a QR code on the back with a video of you.
Get a great head shot. You want people to be able to picture you and feel like they really know you as they read about you. Don't look like some second-rate wanna-be with a blurry picture of you on your last vacation (complete with sunburn and embarrassing shirt).
Put a lot of work into how you look. When we put a lot of work into how we look, we tell people two things. First, we tell them that we believe in taking this professional effort seriously. Second, we tell them that we believe they are worth making an effort for or that they're worth impressing. This shows respect. Between the two, you make people much more willing to take you seriously. Dress like you mean business for your industry, wear clothes that fit and compliment your body, and work on getting nice skin and a flattering hairstyle.
Get a good bio written. This will probably mean hiring a professional to write it for you. When we write about ourselves at any length, we tend to write about what's important to us, rather than what's really interesting or valuable to someone else. This is why it's a good idea to get a helping hand. How your bio reads will depend on the nature of your industry and your particular "brand", but a little humor and a smidgen of humility are usually valuable assets to a bio.
Within a week I will write the next part of "Your Personal Brand"
Add me to your LinkedIn Network (mireille.lundqvist@gmail.com or Follow me on Twitter @No1LadyL for more insights, predictions, and expertise.
Have A Fab Day Filled With Energy & Success!
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